Nike Running Machine
Loom & Running machine prop, for Nike's BTL action during "We Run Buenos Aires 10K" marathon race, introducing the new Nike Flyknit Lunar 2 under the slogan "Knitting the victory".
Client: Nike
Agency: RGA
Market: Argentina
During "We Run Buenos Aires 10K" marathon, Nike wanted to demonstrate in a symbolic way how important is effort at sports, when it comes time to achieve a goal, and why the sacrifice worth it, having always a reward. The runners were invited to get on a running machine and try the new Nike Flyknit Lunar 2, known for his knitting design. As they ran, the conveyor belt worked as a loom and runners knit their own medal strap with each step. The slogan of this advertising campaign was "Knitting the victory".
Client: Nike
Agency: RGA
Market: Argentina
During "We Run Buenos Aires 10K" marathon, Nike wanted to demonstrate in a symbolic way how important is effort at sports, when it comes time to achieve a goal, and why the sacrifice worth it, having always a reward. The runners were invited to get on a running machine and try the new Nike Flyknit Lunar 2, known for his knitting design. As they ran, the conveyor belt worked as a loom and runners knit their own medal strap with each step. The slogan of this advertising campaign was "Knitting the victory".
